Sometime after Southern California Public Radio launched its podcast improvement and manufacturing division in 2019, it pledged that the complete LAist Studios slate could be hosted, produced, or staffed by creators from traditionally excluded backgrounds. And with Hispanics comprising the plurality of Los Angeles County’s inhabitants, the studio has partnered with National Public Radio to assist develop Latino-centered programming, made by Latino storytellers.
“The Latinx community is the heart and soul of Southern California, and the backbone of LAist Studios content creation and audience engagement strategy,” SCPR CEO and president Herb Scannell mentioned in an announcement. “As a Latino, I’m proud to lead an organization that’s so committed to telling the stories of us and supporting Latinx creators at every stage of their career.”
Applications are open now for Oye: The Lab for Latinx Creators, which is able to practice, coach, and supply sources to assist its contributors to develop audio content material centered on the Latino expertise. The expertise accelerator can be paid through a stipend in recognition of the creators’ time and labor spent. At the conclusion of the lab, the cohort will pitch their pilots in consideration for additional improvement.
“Good ideas need space and tools so they can get produced – that is exactly what Oye is for,” LAist Studios govt producer Antonia Cerejido mentioned in an announcement. “Oye will be the place to go from blueprint to launch, with the full support of the best professionals in audio storytelling.”
Cerejido famous that Latino-created LAist Studios exhibits already embrace California Love, Wild, Yeah No I’m Not Ok and Norco 80, with Lost Revolutionary and Human/Nature nonetheless to return.
NPR is anticipating that the lab will bolster its personal roster of Latino-focused content material. “Through Oye and our partnership with LAist Studios we will elevate Latinx voices, provide resources and training so we can collaborate on new programming for public radio that will join Alt Latino and Radio Ambulante to increase our offering for Latinx audiences,” NPR senior director of programming Yolanda Sangweni mentioned in an announcement.
Added NPR senior supervisor of content material improvement Lauren Gonzalez, “Through Oye, we aim to bring together Latinx creatives who can reflect their lived experience and their communities in a way that feels authentic to them.”
